One TV makes digital television affordable for Cambodian population

One TV Cambodia has recently launched a new complex loyalty program aimed at radical single cost reduction. The main goal of the campaign is to make digital TV more affordable to the people of Cambodia. The essence of the campaign is to enable the One TV subscription at the lowest price possible, with the rest of the sum being paid with monthly lease payments. The new loyalty program includes a number of proposals, featuring different possibilities for Cambodian subscribers: second subscription benefits, non-interest bearing bank credit and the new direct One TV subscription lease campaign.  

In particular, second subscription cost will lower the price down to 26 dollars and reduce One TV monthly payment by half. This radical proposal can help to make One TV a real family operator, by strengthening the relations with existing subscribers. It also gives an important advantage providing an alternative to Multi-room service on beneficial terms.  

Besides, together with the National Bank of Cambodia Acleda Bank, One TV has opened up an opportunity to purchase set-top boxes on terms of non-interest credit. Now any subscriber can obtain credit for One TV full subscription from the Bank.

And moreover, One TV Cambodia has started leasing campaign for new subscribers. Thus, any subscriber may connect to One TV for only 26 dollars, while the rest of the sum will be paid during the next 2 years, with monthly payments on leasing terms. In the future, the set-top box lease campaign hopes for fruitful results, creating the most comfortable conditions for subscribers.  And despite there has passed little time since the campaign launch, the demand is already obvious - sales have boosted by 30%. Quality digital television is becoming affordable for most social groups of Cambodia, increasing One TV subscriber base.

To recall, the soft launch of the first Cambodian national Pay Digital Terrestrial TV Platform was held by a joint project of GS Group and local Royal Group of Companies on July 24, 2012. GS Group, being technical integrator and initiator of the project, also acts as the main investor of the digital TV platform, holding 51 percent of its shares.